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How Brands Grow: Part 2 Revised: Including Emerging Markets, Services, Durables, B2B and Luxury Brands by Jenni Romaniuk, Byron Sharp
$59.95 AUD
Category: Business & Economics
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of ...Show more
How Brands Grow: What Marketers Don't Know by Byron Sharp
$59.95 AUD
Category: Business & Economics
Voted AdAge's Most-Recommended Marketing Book of the Summer 2013. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loy ...Show more
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